Small businesses — Service 01

Brand identity
design

Your visual identity is the first impression you make. I design a coherent, memorable graphic world that stays true to your values.

Adeline Poulet — Holisticom
Brand identity

Why a visual identity?

A strong image,
for instant recognition

Your visual identity is the whole set of graphic elements that represent your company: logo, colours, typefaces, iconography. It is what lets your clients recognise you instantly, on every medium.

Without a coherent visual identity, your communication lacks impact and credibility. With a well-built brand guide, you inspire trust and stand out for the long term.

  • A unique, memorable logo
  • A defined colour palette
  • Typefaces chosen for your sector
  • A complete, extendable brand guide
  • A usage guide for lasting consistency
  • Applied to print & digital media

Does your current logo still
really represent you?

Let's talk about it, free of charge

How it works

The design process

A structured process, from discovering your world to delivering your complete brand guide.

01
Discovery

An in-depth conversation about your business, your values, your audience and your visual references. Everything starts here.

02
Exploration

Creative research, moodboard and first graphic directions. I present you with several visual routes.

03
Design

Development of the chosen direction: logo, colours, typefaces, variations. Revisions until you are happy.

04
Delivery

Handover of the complete brand guide, the logo files in every format and the usage guide.

Selected work

Identities created for
my clients

Groupe Logik
Groupe Logik
Brand identity
Brand identity
Logik Monaco
Logik Monaco
Solidarity food baskets leaflet — Les Petits Frères des Pauvres
Les Petits Frères des Pauvres
Yogasand brand identity applied to business cards
Yogasand
Commercial brochure and printed materials
Brochure & print

Ready to get started?

Let's build your
visual identity

A free, no-obligation first conversation. I guide you from A to Z in creating your graphic world.